The US's ability to "manage" the news cycle only seems to extend as far as its borders (where it is able to manage its MSM). In the ROTW the US is looking ... well ... a slight bit .... (pick your adjective). While inside the US, to anyone watching the MSM, the "Snowden is a traitor" meme may have legs, from outside the US this looks ... to put it mildly ... (pick another adjective). [this fill in the blank introduction is a (pick another adjective) attempt to avoid inflammatory language]
A few cases in point below the squiggly (note: this is a collection of opinions from various commentators, so there may be some contradictions therewithin)